Motivating the WWII Home Front via Magazine and Radio Advertising

Magazine ads and radio commercials aimed at the home front were used extensively during WWII to explain shortages, encourage support of wartime restrictions, increase bond sales, request recycling of strategic materials, boost morale, and suggest ways to support our troops. Calvin Knickerbocker uses over 50 period magazine ads and radio commercials to illustrate the concerted effort by which the U.S. government fostered these aims. Never before or since has the US used the media so effectively to support a wartime effort.